MediaCampLondon#2 - Tailoring content to your audience
This weekend I listened to Pete Wailes at MCL#2 on digital content. Most of the things he covered are general knowledge for those writing blogs and creating content but here were a few of his key points:
-Tailor to your audience: Create personas, look at who you are targeting, Age, Sex, Location, Level of intelect, Technical understanding..
-Make it scannable: Keep massive blocks of text to a minimum and break up with bullet points and images E.g. ProBlogger.
-Title is king: For attention and SEO
-Multimodal content: Some people prefer to digest their information in different formats, podcasts, PDFs, Videos.. The more you consistently offer the better you will cater for your audience.
-Video: Don’t be scared to do it, but keep it moving and interesting and if possible fun e.g. YourGeekNews, Newspepper…
-Focus on a niche: E.g. Gamers/Who like Xbox/Who like shooting games/
Source: MediaCampLondon, Pete Wailes ‘Explosive Content: the art of creating content for digital audiences’