PitchPersuasion

Gary Vaynerchuck is a very well established entrepreneur who has built a multi-million dollar wine business from scratch.

From his talk at the largest European web conference LeWeb I took some very important points which although I’ve heard before, can’t be impressed on too importantly for Agencies, SMBs and Brands alike.

-You’re a clown if you’re not using Tubemogle to upload video,  as it is the best way to distribute and track video online.

-You have to love your audience, care about your community, and be authentic with content that you understand.  Caring, answer all your fan mails in a serious and authentic way.

-Two things matter: Word of mouth - Now instead of a maximum audience of 100 now people have audiences of thousands if not tens of thousands & Customer service will prevail, if it’s good.

-If you can build a personal/people based brand you should as it will add value to yourself and the company you are working at.  A company/brand with a board of celebrities is always going to be more valued by a customer base than one which is invisible.

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Gary @ LeWeb in Paris 2008

Source: Gary Vaynerchuck, Winelibrary.tv

This weekend I listened to Pete Wailes at MCL#2 on digital content.  Most of the things he covered are general knowledge for those writing blogs and creating content but here were a few of his key points:

-Tailor to your audience: Create personas, look at who you are targeting, Age, Sex, Location, Level of intelect, Technical understanding..

-Make it scannable: Keep massive blocks of text to a minimum and break up with bullet points and images E.g. ProBlogger.

-Title is king: For attention and SEO

-Multimodal content: Some people prefer to digest their information in different formats, podcasts, PDFs, Videos.. The more you consistently offer the better you will cater for your audience.

-Video: Don’t be scared to do it, but keep it moving and interesting and if possible fun e.g. YourGeekNews, Newspepper…

-Focus on a niche: E.g. Gamers/Who like Xbox/Who like shooting games/

Source: MediaCampLondon, Pete Wailes ‘Explosive Content: the art of creating content for digital audiences’